Mobile Flutter

Q & A With Probabilty's Charles Cohen

By Emily D. Swoboda  from Interactive Gaming News

Did your new mobile come with an online casino? A couple million are about to.

Probability on Thursday inked a deal with Three, the mobile network operator, which sees a link to Probability's mobile bingo and slots offering, Ladyluck's, preinstalled on two million of Three's handsets.

The deal is the first of its kind, for both the mobile gambling operator -- which listed on the Alternative Investment Market in 2006 -- and the sector.

Charles Cohen, chief executive of Probability, answered questions via e-mail about the deal with Three, the future of the M-gambling industry and more.

Q: How did you come to be in the mobile gaming industry?

A: I have no idea. Seemed like a good idea at the time. It makes perfect sense, until you try doing it.

WinAsUGo Mobile Casino Partners With Ukash to Distribute Branded Vouchers

WinAsUGo, the leading Mobile Casino in the

UK

, is expanding its payments portfolio by offering a premium branded pre pay card in hundreds of high street locations countrywide.

The growing community of real money mobile gaming fans can now avoid use of the credit card and opt for a safe, secure and readily available alternative. The exclusive card has a unique design, along similar lines to the superior game interface of WinAsUGo. The Mobile Poker design of the branded cards seems to attract many shop visitors.

These vouchers can be purchased with values, from GBP5 to GBP499, and as a special introductory offer give an additional 200% first deposit bonus. That means that if a GBP25 voucher is redeemed at one of WinAsUGo's Mobile Casino Games, the balance received will be GBP75, which the player can use in one of 9 Mobile Casino Games (http://www.winasugo.com/ ) conveniently bundled into one java application called "Premium Pack".

Pre-installation deal with Hutchinson 3G UK Limited

Probability plc, the AIM quoted mobile phone gambling specialist, has signed an agreement with Hutchison 3G UK Limited, owners of Three, the largest 3G mobile network in the UK and Europe, to pre-install a permanent link to the Company’s “Ladyluck’s” mobile gambling service on two million new Three network handsets in the UK during 2008. The link to Ladyluck’s will be the only gambling content pre-installed on these devices.

                                          

With Three’s circa four million UK customers and 250 plus retail stores throughout Britain, this agreement represents a major additional distribution channel for the Company’s proprietary service.The first phones to include the link are expected by the Company to reach customers within the current quarter or soon thereafter.

£1 Million to be won at 32RedMobile.com and the Major Millions Slot Machine

32RedMobile (http://www.32redmobile.com/) – the Gibraltar based UK facing mobile casino operator - report that the progressive jackpot slot machine, Major Millions, has broken the £1 million pound payout barrier and is rising steadily. 32Red Mobile is part of 32Red Plc – the company behind the award-winning online casino ( http://www.32red.com ), 32Red. Launched in January 2008, 32Red Mobile was designed to bring the quality online casino games (http://www.32red.com/file/97/online-casino-games-at-32red.html ) and service from 32Red Casino and deliver it the growing mobile sector.

Built on technology developed by Spin3, mobile gaming innovators and part of the Microgaming family, 32Red Mobile report they are now in a position to corner a significant part of the UK mobile casino market. 32Red CEO, Ed Ware said, “It’s great we can now offer the luxury, fun online casino environment of 32Red in our mobile casino ( http://www.32redmobile.com ) and with the added flexibility that comes with playing on mobile phones”.

TBG To Push Ladbrokes Mobile Casino Games

TBG London has won the digital media account for Ladbrokes.com without a pitch. The account was previously handled by Vizeum.

TBG will handle search and display ads for all of Ladbroke.com's products, and will develop supporting creative. Its first campaign will support a new Tomb Raider game.

The online work will support Ladbroke's TV ads, created by M&C Saatchi (pictured), for Ladbrokes bingo and casino products. It will place ads on casino and bingo websites, with a special focus on female oriented sites to promote Ladbrokes bingo products. TBG will also carry out mobile marketing to drive awareness of Ladbrokes mobile casino games. The agency will also handle e-mail marketing.

Simon Mansell, TBG managing director, says its strategy for Ladbrokes.com will consider "the entire user journey, from the moment someone logs on to the time they start playing an online Ladbrokes game."

Wild Jack Mobile Casino Announces 'Unique' Bonus Scheme

Wild Jack Mobile Casino today announced two unique bonus promotions aimed at new and existing players and became the first mobile casino to offer a ‘3000’($,€, £*) free bonus!

The new and exciting bonuses include a ‘New Welcome Bonus’ where WJMC will match the value of the first deposit of a new player up to a value of *100.  For those players already enjoying the twelve award-winning games on WJMC there’s an ongoing 10% cash-back bonus for ALL deposits, up to a total of *250 a month, meaning that even players that have been around for a long time can claim up to *3000 free credit from WJMC per annum.